Mike Cassidy explained some inspiring stories yesterday. One of the “wonders” of Silicon Valley is being so close to those “entrepreneurs at heart” that serve as role model and inspiration.
We were asking Mike to how he got there (having successfully created and sold 3 companies). He didn’t say new ideas, but he had the energy and the spirit to transmit the passion to all of us who were listening.
I summarized some of the learnings/comments/thoughts in 5 points:
1- Optimist at heart
One of the things he said is that he has always been incredibly optimistic. This might sound like a pretty common thing to be… But it’s easy to feel optimistic in good times. It’s now, in this “terrible crisis” kind of moments , when you realize that you, entrepreneur, think different than the people surrounding you, that you have a different way to look at life and a different way to evaluate opportunities and take decisions.
2- Hard problems
It was interesting when he mentioned some of the real problems he’s had during his life: corrupt people inside his company, sued by Yahoo!… All successful entrepreneurs say it’s not an easy path, but listening to specific examples and see how they are surmountable problems gives us a realistic view of the situation.
3- Success is in your mind
He told us a story:
During World War II people traveled thought the Atlantic. It was a dangerous choice and only 95% of the people made it alive. From those who lived, there were some that tried again.
They realized that the percentage of survival from those who did it a second time increased radically from 5% to 50%. How was that? They first thought that those were the physically strongest and toughest people, but they realized that in fact they were not, and that it was a question of mindset.
You’ve survived once, you know you can do it and therefore you face your problems differently.
4- When to pull the plug
Entrepreneurship, he also said, is about tenacity, about don’t giving up, but up to a point: you need to realize when an idea is not working and be able leave it die and change. Mike explained how in many, if not all of his companies, he had ended up doing something different than he thought. To discard an idea you need to see if the problem comes from inside (good idea – bad execution) or form outside (the market simply doesn’t exist)
5- Other thoughts:
- You recognize a CEO because he’s making connections when there’s no need for them
- He considers himself unemployable, and he says that probably all the entrepreneurs are unemployable. He therefore had no choice but to start a company
- He really believes in the team spirit and he never refers anyone in his companies as “employee”
- He’s 100% pro-transparency in the finances inside the company, if you can’t justify why someone is earning more than someone else, maybe it shouldn’t be like that
- About press and “free” Public Relations: you can do a lot of work for them, have it ready, and you can cold call: they’ll probably listen an excited CEO talking about his product and sending interesting and ready to publish material
“Entrepreneur at heart”, he said. That’s also how I would define myself… it’s taking a while to materialize it thought! ;-)
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